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Adv and Relationship Marketing: a winning mix

many parties highlights the effectiveness of marketing compared to traditional media
relational reasons for its growth
with the fact that they affect the consumer and the general without
deepen the relationship. In my point of view
relationship marketing is a natural prolungamentio
classical adv campaign, because it is an activity that has
the objective is to generate a report that will be lasting and mutually satisfactory
parties. In recent times, the concept
report has gradually moved from simple management information
mono.-channel phase after-sales service, multi-channel interaction
to cover the entire life cycle of
relationship with a customer, from prospecting for new customers to
continued loyalty of existing customers.

I'd like to raise a confrontation, calling to tell
cases and the facts of life
professional who can confirm (or deny) my opinion.

await your comments

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SMS MOBILE MARKETING AND ADV: SMS In / Out of patented next-generation platform

It's called SMS In / Out the latest service offered by Kines:
a new platform that enables the automatic collection of rubrics
phone selected topic, group or keyword.

The SMS is a powerful tool in the service of modern communication and marketing strategies
that alone is not enough. It takes
efficient tools that address the need to find in an easy, automatic and accurate
, hundreds of thousands of mobile phones.
Solving the problem of finding mobile numbers signfica
offer a valuable service to companies and agencies that are forced to restrict the use
economy "media sms"
the absence of large volumes of redundant numbers.
Kines, who has been
implements systems and technologies for dynamic management of photos and data, and the proprietor
Skypost, has solved this need for communication with production
" SMS in / out " platform with patent granted.

How it works: The company

proceedings to test the level of marketing a new product
and invite prospective clients to send a text message indicating
what they consider to be the color of the new Article
(perhaps putting a prize or the product itself).
message that is mentioned in sending the SMS you agree to receive promotional SMS
future.
In this way as well as collecting valuable
approval ratings are acquired
contacts for subsequent campaigns. Any campaign

communication
event, entertainment, interactive advertising and so on.
become an excellent opportunity to invite users to send messages
allowing the system to capture the numbers from creating a database
invaluable for future initiatives that provide information or promote
sending sms.
This formula is particularly suitable for use
so much by the size of small firms and advertising agencies
also considering
-effectiveness of the service. The platform, running endless
response variables and sending messages, ranks second
the needs of each customer and the characteristics of the target
reference: common denominators, ease of use and the guarantee of
collect accurate and reliable data.

course, the company can use the service at different initiatives
using different numbers of the system. E '
provided for the supply of advertising agencies manage
numbers for different clients / campaigns.
The service can be used to
the whole year or even during a single campaign with a strict deadline
. Finally, the related reports are analyzed by flow
(days and times) and type of response.

www.sms-in-out.com

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Business with Web 2.0

Truth that no consultant has the courage to admit is that
all that we call Web 2.0 - for convenience - is tailored to
people, not companies. That everything is expanding
is for people, not companies. Everything that is alive, the web, is for
people, not corporations.
Are you with a good dose of passion, selflessness and knowledge
, you're probably already in place, consider
assume that people who have a passion and a willingness to listen can not not look
though - and eventually reach - the bringing an
quality product. If I was a madam of wine (for example,
ed) I looked around on Facebook, on Vinix, newsgroups and mailing lists
issues, would create informal microevents
communicating with my contacts in a discreet and sympathetic, would create a blog for my
tidying up my ideas and describe my work , make my online catalog
more participatory, with personal descriptions and
free comments on the wines for sale, would create the conditions for
is easy to prove what I say about my products.